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Journalism & Mass Communicat (JOUR) Courses

Academic Unit: Journalism & Mass Comm, School

JOUR 1001 - Media in a Changing World [SOCS TS]

(3 cr; Student Option; offered Every Fall, Spring & Summer)

Equivalent courses: JOUR 1001H

In an era when almost everybody's a content creator and just about every company is connected with media, what makes mass communication different from other forms of message exchange? We'll examine journalism, advertising, public relations, video gaming, music recording, music and more. We'll think about issues like free speech, "fake news," censorship, social media, demographics, psychographics and graphic content. Hear from mass media professionals who provide real-world, real-time material for discussion and debate. This class covers ground that is shifting by the day and uses current cases to help you apply what you learn and sharpen your own media literacy skills.

JOUR 1001H - Media in a Changing World [SOCS TS]

(3 cr; A-F or Audit; offered Every Fall)

Equivalent courses: JOUR 1001 (starting 07-SEP-10)

In an era when almost everybody's a content creator and just about every company is connected with media, what makes mass communication different from other forms of message exchange? We?ll examine journalism, advertising, public relations, video gaming, music recording, music and more. We'll think about issues like free speech, fake news, censorship, social media, demographics, psychographics and graphic content. Hear from mass media professionals who provide real-world, real-time material for discussion and debate. This class covers ground that is shifting by the day and uses current cases to help you apply what you learn and sharpen your own media literacy skills.

JOUR 1501 - Digital Games and Society [AH TS] (Partially Online)

(3 cr; Student Option; offered Every Fall & Spring)

Digital games have a wide-ranging impact on our culture and society and are one of the fastest-growing sectors of the entertainment media industry, generating enormous profits for the game companies. In this course, you will: (1) be introduced to the academic study of video games; (2) examine digital games as forms of communication and interactive storytelling, as well as games of entertainment, commerce, social activism, professional training, and education; (3) consider the impact of mobile media, particularly for games and gameplay; (4) discuss next-generation virtual reality technology that may change the way we think about immersive media experiences; and (5) study the history, ethics, and socio-cultural impact of digital games and related technologies.

JOUR 1917 - The Medium is the Message: Communication, Technology and Society

(3 cr; A-F only; offered Periodic Fall & Spring)

This class will examine the various theories of communication mediation and the relationship between technological change and various dimensions of social life (economic, historical, political, pedagogical, cultural, and so forth). For instance, what if cellular telephones with video and immediate transmission capabilities had existed in the Warsaw Ghetto in 1943, or in Arawak villages in the Caribbean in the 1490s? Media enable witnessing and that is a fundamental role of journalists. Media extend our optic and audial nervous systems. We will examine how the invention and operationalization of various technologies have altered our views of reality.

JOUR 3004 - Information for Mass Communication

(3 cr; Prereq-[JOUR 1001 or JOUR 100H], [JOUR major, Strat Comm major, Media and Information major or Media and Information minor or approved BIS/IDIM/ICP program] ; A-F only; offered Every Fall, Spring & Summer; may be repeated for 6 credits)

Equivalent courses: was JOUR 3004W until 04-SEP-18, JOUR 3004H (starting 20-JAN-15, ending 08-SEP-09, was JOUR 3004V until 04-SEP-18)

The ability to acquire, evaluate, and use different information sources are essential skills for professional communicators and citizens. This course teaches the process of information gathering, evaluation, and implications through the lens of mass communication. A case study is used to study this process in depth throughout the semester.

JOUR 3004H - Information for Mass Communication

(3 cr; Prereq-Honors, [JOUR 1001 or JOUR100H], [Jour major, Strat Comm major, Media and Information major or Media and Information minor or approved BIS/IDIM/ICP program]; A-F only; offered Every Spring; may be repeated for 6 credits)

Equivalent courses: was JOUR 3004V until 04-SEP-18, JOUR 3004 (starting 04-SEP-18, ending 17-JAN-06, starting 03-SEP-02, was JOUR 3004W until 04-SEP-18)

The ability to acquire, evaluate, and use different information sources are essential skills for professional communicators and citizens. This course teaches the process of information gathering, evaluation, and implications through the lens of mass communication. A case study is used to study this process in depth throughout the semester.

JOUR 3005 - Media Effects [SOCS]

(3 cr; Student Option; offered Every Fall & Spring)

Does the media cause social problems, or just reflect them? Why and how have mass media been feared, bemoaned, used, and dismissed as tools to change public beliefs, attitudes, and behavior? This course explores a century's worth of thinking as to how and when media might have such effects. We examine media influence in a range of contexts, including political advertising, health campaigns, video game violence, pornography, and educational television. We approach the topic largely from a social science perspective (for example, by reviewing experimental tests of the effects of media violence) but we will address some of the advantages and limitations inherent in looking for effects in that way. Although our focus is on mass media, interpersonal and digital media sources will be considered as well.

JOUR 3006 - Visual Communication

(3 cr; Student Option; offered Every Fall & Spring)

From Instagram to YouTube to memes-we live in a visual culture. How can we interpret this flood of images? Learn how to analyze advertisements, photographs, television, and social media from multiple perspectives. Historical, cultural, and ethical approaches unearth the changing role of visual media in society. You'll actively interpret current images to learn how to effectively communicate with visuals.

JOUR 3007 - The Media in American History and Law: Case Studies [HIS]

(3 cr; Student Option; offered Every Fall)

In this class, you'll study news media and their social, cultural, and political impact during a specific historical time period, based on the instructor's expertise and area of research. Examples include: Journalism during the Civil War; Mass media and the African American struggle for civil rights; the Sixties and rise of the New Journalism. Instructors of the course may vary from term to term and students may wish to contact the instructor for information on the specific focus of his or her section.

JOUR 3101W - News Reporting and Writing [WI]

(3 cr; Prereq-[JOUR 3004 or 3004H or concurrent registration], Jour major; A-F only; offered Every Fall & Spring)

Equivalent courses: was JOUR 3101 until 04-SEP-18, JOUR 3101H (inactive, starting 20-JAN-04)

This course is the foundation for training as a working journalist--students will learn how to write and report news accurately, quickly, fairly and with a clear, informative style that reflects today?s news demands. Its main focus is on news writing. Students will be expected to model proper journalistic forms and style, for a variety of platforms, as well as demonstrate proper English usage, grammar, spelling, and style. Students will also be asked to think about ? and analyze ? news and the varying ways it is presented in today?s media world. At the end of the course, students must demonstrate the ability to write clearly, report accurately, adhere to AP style, meet deadlines, and judge what is newsworthy.

JOUR 3102 - Multimedia Production and Storytelling

(3 cr; Prereq-[JOUR 3004 or 3004H or coreq], [JOUR 3101 or coreq or JOUR 3279 or coreq or JOUR 3241 or coreq], [JOUR major or Strat Comm major] ; A-F only; offered Every Fall & Spring)

This course is an introduction to photography, video, audio, and slideshow storytelling and production; understanding the differences in content for different media; and understanding content management. Students will learn basic skills in understanding the differences in content for different platforms (Web, print, radio, mobile and television), in identifying, writing, and producing different story forms for video, audio, and social media and in understanding content management. Students will tell stories using a variety of technologies to gather, edit and disseminate information for journalism and strategic communication messages. We?ll work to understand how each technology has a particular audience or application, apply visual principles, and use the principles of visual grammar. Students will gain a basic proficiency in still and video camera operation, in video, audio and mixed media writing and production, in creating images for a video and social media or other mixed media story. They will also learn to manage and publish content in an organized manner.

JOUR 3103 - Interactive and Data Journalism

(3 cr; Prereq-[JOUR 3004 or 3004H], JOUR 3101, JOUR major; A-F only; offered Every Fall & Spring)

This course teaches concepts, tools, and techniques for effective data journalism storytelling on digital platforms. Students will develop ways to display stories through the most important emerging tools for using structured information in journalism, including learning the fundamentals of gathering data and performing analyses to find stories and creating visualizations to illustrate trends and patterns. Students will use maintain a blog to curate their work, learning how to use what they build in one of the most common content management systems. Students will rely on open-source tools, but will also learn basic coding to customize those tools for more effective digital presentation. Students will also learn about and critique other digital storytelling formats, user experience concepts, and web analytics.

JOUR 3121 - Intermediate News Reporting

(3 cr; Prereq-[JOUR 3004 or 3004H], JOUR 3101, Jour major; A-F only; offered Every Fall & Spring)

This course is a skills-based course designed to teach journalism students how to report and write the types of stories that are central to the basic beats in most newsrooms. The course expands upon the competencies learned in JOUR 3101, but requires more in-depth records searches, interviewing, and writing. Students also learn the basics of such subjects as libel law, public records law, and media ethics. Students will learn in this course how to find news that matters to people, and how to write it so that readers understand it. Whether a student is planning a career in newspapers, television, or other media, they will learn enough to get started as a reporter and to understand how things work (or don't work) in a real newsroom.

JOUR 3155 - Editing for Print and Digital Audiences

(3 cr; Prereq-[JOUR 3004 or 3004H], JOUR 3101, Jour major; A-F only; offered Every Spring)

In this course, students will learn the fundamentals of editing for print and digital publications. Students will learn to edit copy, to exercise news judgment and to improve the flow and accuracy of stories. The course will also cover how to write search-engine friendly headlines, to utilize online tools for fact-checking and to execute compelling visual designs for digital and print. Successful students will develop an excellent understanding of AP style, hone their ability to improve copy and learn to navigate legal, ethical and production challenges. These skills are particularly important in the modern newsroom ? where economic pressures have removed some layers of fact-checking and editing and forced traditional roles to shift and expand.

JOUR 3173W - Magazine & Feature Writing [WI]

(3 cr; Prereq-[JOUR 3004 or 3004H], JOUR 3101, Jour major; A-F only; offered Every Fall & Spring)

Equivalent courses: was JOUR 3173 until 05-SEP-00

This course is about writing feature stories for magazines. You'll learn how that enterprise differs from newspaper writing. You'll also learn about the various types of magazines that exist as well as what constitutes a magazine in this digital age. We will focus on niche - on the importance of writing for the magazine's audience. You'll learn how to sell your work to different markets and platforms. You'll also discover, if you don't already know it, that the best magazine writing is rooted in solid reporting. You'll be doing more interviewing, fact-finding, and field work than you may have imagined, all of which will improve your writing.

JOUR 3201 - Principles of Strategic Communication

(3 cr; Prereq-[JOUR 3004 or 3004H or concurrent registration], [Jour major, Strat Comm major, Media & Information major or Media & Information minor or approved BIS/IDIM/ICP program]; A-F or Audit; offered Every Fall, Spring & Summer)

Strategic communication has been growing rapidly in the past two decades. In this course, you will be introduced to the two major fields of strategic communication, namely public relations and advertising. You will get fundamental understanding about the main theories, methods, and practices of strategic communication and engage with questions about the profession?s roles in society. Through the activities and assignments, you will gain entry-level skills such as handling consumer insights data, preparing creative briefs, designing ads headlines or thumbnails, and drafting campaign planning documents. These materials will help you build your strategic communication portfolio and explore your career paths and goals.

JOUR 3241W - Advertising Strategy and Creative Development [WI]

(3 cr; Prereq-[JOUR 3004 or 3004H], JOUR 3201, Strat Comm major; A-F only; offered Every Fall & Spring)

Equivalent courses: was JOUR 3241 until 04-SEP-18

This course is focused on giving strategic communications students the tools needed to better understand how the creative process works to help solve business problems. We will accomplish this by studying successful advertising campaigns (current and past) and by creating concepts for campaigns. Advertising today is more than just the development of a traditional TV or print ad. Creative concepts include the traditional advertising platforms of TV, Radio, Print, and Outdoor along with the vast array of digital platforms. The strategic and creative development experiences and discussions from this class will help aid students in the development of decision-making and concept development skills that are needed to pursue a career in this field.

JOUR 3251 - Strategic Communication Research and Analytics

(3 cr; Prereq-JOUR 3004 or 3004H, JOUR 3201, Strat Comm major; A-F only; offered Every Fall & Spring)

This course is designed to teach strategic communication students the fundamentals of research used by communication and marketing research professionals to evaluate the effectiveness of campaigns. Students will be exposed to various data collection and analysis methods with particular emphasis on quantitative research methods (e.g., surveys, experiments, digital analytics) commonly used to collect data to aid strategic communication decision making.

JOUR 3253 - Strategic Brand Planning

(3 cr; Prereq-[JOUR 3004 or 3004H], JOUR 3201, Strat Comm major; A-F only; offered Every Fall & Spring)

This course examines the role of account planning in integrated marketing communications development for today?s complex cultural and media environments. It is designed to teach you how to use research and analytic tools to identify strategic insights about target consumers. These insights will then be used to develop effective brand positioning and message strategies. You will develop an awareness and understanding of the skills needed to become a strategic brand planner and an opportunity to apply these strategic skills in various situations and settings.

JOUR 3261 - Media Planning

(3 cr; Prereq-[JOUR 3004 or 3004H], JOUR 3201, Strat Comm major; A-F only; offered Every Fall & Spring)

Equivalent courses: was JOUR 4261 until 21-MAY-12

The objective of the course is to provide a basic understanding of the media strategy, planning, and selection process within the context of the broader marketing communications process. The course will cover paid, owned and earned media across advertising, digital (including social), and direct marketing disciplines. The media planning process incorporates subjective decision making after reviewing significant amounts of objective data. The development of recommendations with supporting rationale is the basis for the process. Students are introduced to this process focusing on the prioritization of strategies and media selection within a fixed budget. Marketing and media examples covering number industries to help students grasp theoretical concepts. The media selection process incorporates the demographic media consumption patterns of the American consumer. Students will also be exposed to the measurement methodologies for all major media. The course will cover the strengths and weaknesses of various media and how they are applied to accomplish marketing communication objectives. Students will garner hands on experience with data and planning resources.

JOUR 3275 - Digital Strategy in Strategic Communication

(3 cr; Prereq-[JOUR 3004 or 3004H], JOUR 3201, Strat Comm major; A-F only; offered Every Fall & Spring)

This course is designed to provide a basic understanding of digital communications and strategy development. The course covers the digital communications planning process and emphasizes how to develop effective communications strategies in today?s digital-centric environment. The digital revolution of the last fifteen years makes it imperative for communications professionals to understand how to evaluate and select digital marketing channels to best achieve business goals. This course is designed to assist students to build the professional skills they need to compete in a digital world. This course teaches students how to develop a digital communications plan from start to finish. Students will increase their understanding of how digital communications relate to more traditional marketing and PR tactics. Students will move through a discovery process learning to analyze consumers? digital marketing behavior, their demand for content, the effectiveness of various social media channels including website performance. The course will review current digital tools, trends, and tactics; weighing the difference between what is ?hot? versus which channels can best be used to achieve a brand?s communications goals. Students will leave the course with an increased knowledge of digital communications and ability to evaluate and strategically apply digital marketing techniques in a real-world communications environment.

JOUR 3279W - Professional Writing for Strategic Communication [WI]

(3 cr; Prereq-[JOUR 3004 or 3004H], JOUR 3201, Strat Comm major; A-F only; offered Every Fall & Spring)

Equivalent courses: was JOUR 3279 until 06-SEP-05, was JOUR 3179 until 22-JAN-02

This course is designed to develop writing expertise for public relations and advertising agency work, corporate and non-profit strategic communication and development of tactical thinking and publicity techniques. The course focuses on developing the essential writing capabilities needed to complete a wide variety of projects in public relations and related strategic communication professions. It is designed to help students gain experience in researching, interviewing, writing, and producing materials used by strategic communication professionals. These include biographies, press releases, fact sheets, backgrounders, newsletters, brochures, speeches, A/V scripts, and other materials for broadcast. Discussion of public relations tactics, the role of public relations and advertising agencies and various media channels is integrated into the course ? so that students should develop a strong understanding of the many aspects of the strategic communication profession. Theories of persuasion, social influence, and compliance gaining are interwoven into class discussions.

JOUR 3321 - Media Design

(3 cr; Prereq-[JOUR 3004 or 3004H or concurrent registration], [JOUR major or Strat Comm major]; A-F only; offered Every Fall, Spring & Summer)

This course will introduce students to basic skills in visual communication through hands-on projects, observation, discussion, and collaboration. Students will learn the vocabulary necessary to communicate effectively about graphic design processes. Students will develop a sense of their own design aesthetic and be able to talk about their solutions to design communication challenges by producing and presenting the projects assigned in the course. They also will learn to provide and receive constructive criticism and encouragement with their peers through both process and final class project critiques. Students will become familiar with the tools and processes necessary to execute simple design projects, from concept through production. Course projects will facilitate diversity through projects that reflect each students interests and research.

JOUR 3451 - TV, Radio and Digital News Reporting

(3 cr; Prereq-[JOUR 3004 or 3004H], JOUR 3101, JOUR 3102, Jour major; A-F only; offered Every Fall & Spring)

This course is the introductory broadcast and digital writing and reporting course. It is the student's introduction to writing in broadcast and digital style, video photojournalism, and digital video editing. This is not a production class. It will apply journalism to the production techniques learned in JOUR 3102. Also included: source and story development, ethical decision-making, audio storytelling, and vocal and on-camera delivery.

JOUR 3551 - The Business of Digital Media: Innovation, Disruption, and Adaptation [TS]

(3 cr; Student Option; offered Every Spring)

Digital media enterprises have uprooted many established industries and continue to be among the most important factors shaping our economy and society today. Where do these innovations come from? Why do some startups prosper while others fail? How do legacy firms respond to disruptions to their business models? What makes adaptations possible? What makes them risky? Learn to analyze and evaluate the economic strategies of existing digital media firms across various sectors of society including news, entertainment, social media, mobile, and retail. Assess their impacts on cultural and civic life for better and for worse. Use these skills to incubate your own ideas for the next great media innovations of the future.

JOUR 3552 - Technology, Communication & Global Society [GP]

(3 cr; Student Option; offered Every Fall)

This course examines the various ways in which technology continues to evolve, and to have a role in ongoing societal changes. The course focuses on unpacking the specific ways in which technology are evolving, and connecting those changes to impacts on communication and media A variety of theories or perspectives relevant or related to technology use and global communication will be considered to help make sense of the interplay between the technology use and societies in a global setting. The course is divided into three main parts: first, understanding of the specifics of relevant technology; second, connecting the technical features to theoretical views of technology; third, examining global patterns of technology use in media and communication. The readings and discussions place special emphasis on specific forms of technology, including mobile phones, Web, and social media. Grounded in a global context, we will investigate the political, cultural, social, technological, and economic conditions that shape and are shaped by the presence of the Internet at the national and cross-national levels; the effects of technology use on the form and content of mass communication at the global level; and the implications of technology use for human and social relations across national borders.

JOUR 3553 - Mobile Communication [TS]

(3 cr; Student Option; offered Every Spring)

In the past 20 years, mobile communication has emerged as a rapidly-growing, popular, and economically and socially significant mode of communication around the world. First as voice-only devices intended for business use, mobile devices have proliferated and gained new functionalities. Smartphones are now the most common means of internet access in many countries, and mobile devices have brought together the capabilities of watches, computers, GPS trackers, and many other specialized tools. Today, two-thirds of the world?s population has reliable mobile phone access, and there are more mobile devices in existence than there are people on earth. In light of these rapid developments, this course introduces students to scholarly analysis of mass mobile phone communication in the United States and globally. Beginning with a set of foundational discussions about mobile communication, the course moves through a series of thematic units examining mobile crowdsourcing, social movements, social life, development, media, and the future of mobile communication. Throughout, the course explores how mobile devices have been put to use and what new possibilities and risks lie ahead.

JOUR 3590 - Special Topics in Mass Communication: Context (Topics course)

(3 cr; A-F or Audit; offered Periodic Fall & Spring; may be repeated for 6 credits; may be repeated 2 times)

Equivalent courses: was JOUR 3991 until 18-MAY-20

Context course not regularly offered. Topics specified in Class Schedule.

JOUR 3614 - History of Media Communication [TS HIS]

(3 cr; Student Option; offered Every Spring)

Equivalent courses: HIST 3705 (ending 22-MAY-17, starting 02-SEP-08), GLOS 3605 (starting 02-SEP-08)

In the history of humankind, there have been five major changes in how we communicate and we're in the middle of the latest revolution. This class helps you make sense of these uncharted waters by exploring how humanity adopted, and adapted to, past disruptions. From the alphabet to the internet and social media, learn how technological innovations in the media have changed not only how people share information and values but also what people have communicated throughout history. We will learn about these five phases in mediated communication over 5,000 years, and how they relate to major changes in politics, society and culture. And then we'll use history's lessons to peek into the future: When presidents tweet and everyone's foodie photos are on Instagram, how does the world communicate?

JOUR 3741 - Diversity and Media [DSJ]

(3 cr; Student Option; offered Every Fall)

Equivalent courses: was AFRO 3741 until 22-JAN-02

How are our perceptions of crime been influenced by the news? How do social movements use media to share their messages? What can we as audiences do? Social media, news, and entertainment media help shape our ideas about identity and differences. Learn how representation and inclusion have been negotiated through media with a particular focus on local case studies. Topics include race, ethnicity, social class, physical ability, and gender. Students will learn how to use media literacy to build a just and equitable society.

JOUR 3745 - Media and Popular Culture [AH DSJ]

(3 cr; Student Option; offered Every Fall, Spring & Summer)

Popular culture is everywhere. Social media, film, music, video games, television, websites, and news bring popular culture into our daily lives. In this class, we will examine popular culture in modern and historical contexts through various mass communication, sociological, and cultural theories. Is popular culture of the people? or dictated by corporate interests? What social and commercial pressures result in stereotypes, misrepresentation and exclusion in popular culture? Does popular culture mirror or shape social reality? This course will provide you with the tools to become active and thoughtful consumers of media and popular culture.

JOUR 3751 - Digital Media and Culture [AH TS]

(3 cr; Student Option; offered Every Fall, Spring & Summer)

Equivalent courses: was JOUR 4551 until 23-MAY-16

How have digital media innovations like social media, mobile phones, artificial intelligence, drones and games shaped and been shaped by a culture and society globally? Learn to critically examine the function of digital media in your life. Take away a socio-historical understanding of digital media innovation, and the social, political, and economical impact of new media in creativity, industry, and culture from a cross-disciplinary perspective. Topics range from the concept of branding in an online context, to the varied uses of digital media in the context of journalism, social mobilization, law and privacy, business, globalization, content creation, and beyond. You will read, discuss, and debate cutting edge material from documentaries, podcasts, popular press, and academic literature. This course balances local contexts with global perspectives, and provides details into the practicalities of working and living in a new media environment.

JOUR 3757 - Principles of Health Communication Strategy

(3 cr; Student Option; offered Every Fall)

Health information is in the news, nearly every corner of the internet, on your favorite television show, and advertising campaigns. Using principles of mass communication, public health, sociology, and psychology this course explores how mediated health content impacts students' lives at both micro- and macro-levels. We will explore questions such as: how do individuals use media to achieve health-related goals? What role does media and health literacy play in achieving these goals? What effect does health information in entertainment media or strategic public health campaigns, for example, effect your own health-related beliefs and behaviors? To what extent do media portrayals of health and illness impact society?s understanding of complex health issues such as mental health, substance use disorder, or cancers? What influence does news coverage of health issues have on health policy and health reform?

JOUR 3758 - Kids, Media, and Information

(3 cr; Student Option; offered Every Fall)

Did you ever wonder about the relationship between kids (including teens) and the media? How do youth relate to the news media, advertising, entertainment, and other media and information sources, including digital and social platforms? In this class we will explore the complex relationship between youth and the media, including developmental, theoretical, and ethical perspectives. Topics include: educational media, entertainment-education, journalism, advertising, media and digital literacy, problematic media use, media effects, violent content, social learning, and a focus on diversity, equity, inclusion, and access issues in youth and media.

JOUR 3761 - Social Media Management

(3 cr; Student Option; offered Every Fall, Spring & Summer)

Social media has changed how businesses and nonprofits function. In almost every industry, social media has driven fundamental changes in how audiences interact with brands and each other. Social media has also opened up new communication channels for brands to connect with existing and potential audiences. This course is designed to help you understand the impact the rise of social media has had on organizations. The course has a broad focus on social media to orient social media management from a communication strategist?s standpoint. You will gain a clear perspective on audiences? social interactions, various social media platforms available to businesses and nonprofits, current social media strategy practices, and tools for tracking effective engagement. You will also gain the practical skills necessary to develop digital communication strategies that achieve an organization's goals. This course does not fulfill any requirements for the Journalism, Strategic Communication, and Media and Information majors/minors.

JOUR 3771 - Media Ethics [CIV]

(3 cr; Student Option; offered Every Fall & Spring)

Citizens expect journalists to separate fact from falsehoods, opinion and propaganda. But is it possible for journalists to be unbiased and objective? Advertisers are expected to push products. But is it acceptable to mislead by exaggerating what the product can do? Public relations professionals must protect a company's brand. But what should they do when a company becomes entangled in a scandal? This course examines the ethical and unethical ways that communicators respond to such challenges, and uses real-life examples to identify values and principles that can lead to sound, ethical decisions under the most difficult circumstances. Learn about ethical communication on all platforms, from television to social media to newspapers and magazines. Build a solid foundation for your own ethical thinking that can guide you as a student and as a professional communicator.

JOUR 3775 - Strategic Communication Law [CIV]

(3 cr; Student Option; offered Every Spring)

Learn practical legal skills and ethics as they pertain to marketing, public relations and advertising by focusing on the actions of the Federal Trade Commission, the Federal Communications, and the Federal Elections Commission. Learn about the administrative process including adjudication and rule making. Learn through a range of legal, policy and ethics discussions ranging from the First Amendment, the regulation of commercial speech, advertising deception, substantiation of material claims, digital privacy, contesting, political advertising, and controls on native advertising and social media influencers.

JOUR 3776 - Media Law

(3 cr; A-F only; offered Every Fall & Spring)

Equivalent courses: JOUR 3776H

The First Amendment protects the freedom of speech, and of the press. Does that mean that journalists can write anything they want, broadcast any video images they choose, or go wherever they like in order to gather news? In this course, we will examine significant court decisions that have defined the legal rights and privileges of journalists. We will look at statutes like the Freedom of Information Act and journalist 'shield laws.' We will consider how new technology raises questions, and challenges, about how to balance First Amendment freedoms with other interests, like privacy and national security. Learn legal rules and principles, and apply them in classroom debate and discussion and in written exercises and examinations. The goal is to understand how the First Amendment and other laws protect the rights of freedom of expression, not just for journalists, but for all of us.

JOUR 3776H - Media Law

(3 cr; Prereq-Honors; A-F only; offered Every Fall & Spring)

Equivalent courses: JOUR 3776 (starting 22-JAN-13)

The First Amendment protects the freedom of speech, and of the press. Does that mean that journalists can write anything they want, broadcast any video images they choose, or go wherever they like in order to gather news? In this course, we will examine significant court decisions that have defined the legal rights and privileges of journalists. We will look at statutes like the Freedom of Information Act and journalist "shield laws." We will consider how new technology raises questions, and challenges, about how to balance First Amendment freedoms with other interests, like privacy and national security. Learn legal rules and principles, and apply them in classroom debate and discussion and in written exercises and examinations. The goal is to understand how the First Amendment and other laws protect the rights of freedom of expression, not just for journalists, but for all of us.

JOUR 3786 - Media and Politics

(3 cr; Student Option; offered Every Fall)

Equivalent courses: was JOUR 3796 until 07-SEP-21, POL 3786

Do facts matter anymore? Is press freedom under threat? Are audiences trapped in filter bubbles? Why do people hate the media, and how can the news be improved to better serve citizens? Explore the historical and contemporary dynamics that shape the relationship between professionals in the media, the mass public, and political actors across different parts of government. Study major forms of mass media, including television and newspapers, alongside new forms such as digital and social media. Look at specific reporting rituals and practices, as well as issues involving media ownership, regulation, ethics, and press freedom. We will study politicians? efforts to craft messages, advertise strategically, and target select audiences for political gain. The course will focus primarily, but not exclusively, on the United States, and you will be asked to engage with current events and the role of communication technologies in political and civic life.

JOUR 3790 - Special Topics in Strategic Communication Skills (Topics course)

(3 cr; A-F only; offered Periodic Fall & Spring; may be repeated for 6 credits; may be repeated 2 times)

Strategic Communication professional skills course not regularly offered. Topics and prerequisites specified in Class Schedule. Students must be Strategic Communication majors and meet the prerequisites for the specific course offering.

JOUR 3896 - Directed Internship

(1 cr; Prereq-Jour major, dept consent; S-N only; offered Every Fall & Spring; may be repeated for 3 credits; may be repeated 3 times)

Equivalent courses: was JOUR 3996 until 22-JAN-19

This is an independent study internship practicum. Students obtain an internship with the organization of their choice, such as a TV station, advertising agency, magazine, corporation or non-profit organization, to gain real-world professional experience. The internship should be in students? field of concentration and improve their professional skills; the internship should be guided by a person already working in their chosen field. The course will assist students to examine, reflect on and construct meaning from their internship experience and will encourage them to examine what it means to be a professional and to operate within professional environments. A student may only earn credit for a given internship through one course at a time.

JOUR 3993 - Directed Study

(1 cr [max 3]; Student Option No Audit; offered Every Fall, Spring & Summer; may be repeated for 6 credits; may be repeated 6 times)

Directed study, projects. Prereq [Jour major or jour minor or approved IDIM major or ICP major or BIS major], instr consent, dept consent, college consent. Students enrolling in this directed study/research course will complete the University's common Directed Study/Research contract with the faculty mentor/evaluator. The Faculty member will ensure academic standards are upheld, including: the work proposed is at the appropriate level for the course, academic in nature, and the student will be involved intellectually in the project. the project scope is reasonable for one semester and the number of credits specified (42 hours of work per credit) the faculty mentor is qualified to serve in this role assessment of student learning and grading criteria are clear and appropriate the student will be working in a respectful, inclusive environment

JOUR 4171 - Covering the Arts

(3 cr; Prereq-[Jour 3004 or 3004H], Jour 3101, [Jour major, Mass Comm major or approved BIS/IDIM/ICP program]; A-F only; offered Every Fall)

As arts journalism continues to migrate from print to online media, the distinctions between entertainment and art have begun to merge, and the boundaries between professional journalism and promotion have blurred. Yet the task of the arts journalist remains an important independent voice for developing arts literacy on print and digital platforms. This course will not only develop practical and critical thinking needed to write about the arts as a journalist but will also do so via digital approaches to arts coverage. Accordingly, students will be immersed and engaged on a variety of platforms to produce relevant journalism about a wide variety of arts for 21st century readers.

JOUR 4172 - Sports Reporting

(3 cr; Prereq-[JOUR 3004 or 3004H], JOUR 3101, JOUR 3121 or instructor permission, Jour major; A-F only; offered Every Spring)

This course will cover game-story writing, multimedia/digital storytelling, interview/press conference techniques, sports-business reportage, data-driven journalism, effective use of social media and opinion/column writing. Top sports media professionals and other local sports personalities will come in periodically to tell their stories and teach students some of what they know about good sports journalism. The aim of this course is to provide first steps toward working in today's sports media environment. Some possible sports career destinations include becoming: an authoritative sports blogger; TV sports anchor, reporter, or sideline analyst; beat reporter or sports editor for a newspaper (and its website); team sports information director; writer of long, beautiful prose for a national magazine or website.

JOUR 4173 - Podcast Production and Storytelling

(3 cr; Prereq-[JOUR 3004 or 3004H], JOUR 3101, JOUR 3102, Jour major; A-F only; offered Every Fall)

Nieman Journalism lab declared Podcasting the last mass medium. WNYC invested $15 million in development on podcasts last year alone with the New York Times, the LA Times, and now the Washington Post not far behind. Whether it's for news and information, strategic communication messaging, or pure entertainment, podcasting has changed how the world seeks and delivers information. This class will take the mystery out of audio: what makes it different, where its challenges lie, and what makes it such an enticing medium to work in. Students will learn the basics of narrative audio storytelling, which is used extensively in some of the most influential podcasts including Serial, This American Life, Caliphate, Dirty John to podcasts like Target's Coffee and Crayons (produced in partnership with Slate Studios) and the Trader Joe's podcast Inside Trader Joe?s. Audio has the power to involve the listeners, to make them a part of the story - whether it's buying crayons or explaining an Islamic insurgency - the tools are the same: real voices, sound, and conversational writing. Students will learn how to harness sound, to use it to develop a narrative and tell stories with scope, sound, and texture.

JOUR 4175 - Brovald-Sim Community Journalism Practicum

(3 cr; Prereq-[JOUR 3004 or 3004H], JOUR 3101, [JOUR 3103 or JOUR 3121 or JOUR 3155 or JOUR 3173 or JOUR 4302], Jour major; A-F only; offered Every Spring)

Equivalent courses: was JOUR 4193 until 21-JAN-20

Community journalism is arguably the most relevant source of news and information for our citizenry, whether in urban, suburban, or rural settings. That's still true today, but the nature of what we call community journalism is changing. For decades, community journalism has been defined by its geographical boundaries, concerning chiefly the institutions - schools, churches, businesses, or government - within those borders. While that traditional community journalism is certainly still alive today, the reach of digital journalism and social media has transformed the notion of community. New communities can define themselves beyond geography, a shift that creates opportunities for journalists to cover a broader sense of "where" people live. This course will explore this shift through practical, hands-on experience, and thoughtful consideration of the journalist's role in covering diverse communities. Through readings, lectures and discussions with professionals who do the work, students will consider the notion of community journalism and the best practices for it. Students will target a community in and around the University of Minnesota and develop cover that community on the student-run website AccessU. The goal is for those teams to publish relevant stories about the community on that site in text, photos, video, and visualizations.

JOUR 4196 - Field Based Practicum

(3 cr; Prereq-Jour major and instructor permission; A-F only; offered Every Fall & Spring; may be repeated for 6 credits; may be repeated 2 times)

Equivalent courses: was JOUR 5196 until 21-JAN-25, was JOUR 4992 until 21-JAN-20

This class will teach advanced reporting skills through hands-on experience, professional oversight, and thoughtful discussions with working journalists. Classes will be held at news organizations, where students will also work directly with editors to produce news, features or other content. That work experience will be complemented in weekly sessions by readings, projects, and discussions and with journalists. Students apply to this course and completion of Jour 3121 is encouraged. HSJMC student services sends out information about the application to Journalism majors about a month before registration begins.

JOUR 4242 - Advertising Portfolio Development

(3 cr; Prereq-[JOUR 3004 or 3004H], JOUR 3201, JOUR 3241, Strat Comm major; A-F only; offered Every Fall & Spring)

This course improves students' creative development and conceptual thinking. Students will develop creative ideas based on sound strategies, with emphasis on developing ideas for current and evolving creative media opportunities. At the end of the term, students will be able to apply strategic and insightful creativity to advertising ideas and will have a basic understanding of how to put a book together for the field of advertising.

JOUR 4243 - Digital Content Development and Production for Brand Communications

(3 cr; Prereq-[JOUR 3004 or 3004H], JOUR 3201, [JOUR 3241 or JOUR 3279], Strat Comm major; A-F only; offered Every Fall & Spring)

This course focuses on the conceptual and practical skills necessary for strategic communication practitioners, especially those focused on careers in public relations, corporate communications, and sponsored content generation, to create, produce, publish, and distribute content for brands. The course addresses new technologies for branded storytelling including various forms of online video, longer form digital content such as blogs and web sites, and social media community content created for social platforms. The course also incorporates elements of user experience and graphic design and the skills necessary to adapt and modify content in an iterative process after analyzing audience data. Discussion of professional ethics in the creation of branded content is incorporated throughout.

JOUR 4244 - Crisis Communication

(3 cr; Prereq-[Jour 3004 or 3004H], Jour 3201, any 32xx skills course, Strat Comm major; A-F only; offered Every Spring)

This course teaches the concepts and strategies of effective crisis communication. Crisis communication is an important and integral part of an organization's strategic communication repertoire. Effective crisis communication can save lives, reduce negative outcomes, and protect an organization's employees, reputation, and brand image. Topics taught in this course include crisis type identification and evaluation, forming a crisis management team, planning and execution of crisis communication strategies, and post-crisis communication evaluation. Case studies will be used to teach and analyze crisis communication concepts. Students will participate in a crisis communication simulation to gain experience planning and executing the concepts and strategies learned in this course.

JOUR 4251 - Psychology of Advertising

(3 cr; Student Option; offered Every Fall & Spring)

Ever wonder what your brain does when you see an advertisement? Ever wonder why advertisements work? And why sometimes they don't? How does advertising compel you to buy things you don't need and what strategies do you use to resist these messages? In this course we explore a range of theories that explain how advertisements influence memory, attitudes, emotions, and behaviors and how humans actively process and resist persuasive messages.

JOUR 4258 - Corporate Social Responsibility Communication

(3 cr; Prereq-[JOUR 3004 or 3004H], JOUR 3201, any 32xx skills course, Strat Comm major; A-F only; offered Every Spring)

This course seeks to provide the knowledge and skills needed to research, plan, and implement communication campaigns for corporate social responsibility (CSR) practices. In response to increasing social demand, corporations today make significant efforts to integrate CSR initiatives into all aspects of their business. Strategic communication of CSR has a vital role to play in maximizing its business impact, but also creating a more responsible and sustainable society. Effective CSR initiatives and communication must be deliberate, planned, and evaluated. This course examines theories and practices related to CSR in order to understand the business environment in which public relations/advertising operate and apply them to developing and evaluating communication campaigns. Specifically, this course provides an overview of CSR, its evolution, and theories in management and psychology that underlay strategic approaches and consumer behavior. This course also covers the planning and integration of media into strategic CSR communication programs. Students will learn to set objectives, develop CSR campaign plans, integrate traditional and social media into overall communication plans, measure program results, utilize digital media technologies, and about the macro-environmental issues affecting CSR governances.

JOUR 4259 - Strategic Communication Case Analysis

(3 cr; Prereq-[JOUR 3004 or 3004H], JOUR 3201, any 32xx skills course, Strat Comm major; A-F only; offered Every Fall & Spring)

Equivalent courses: was JOUR 4159 until 22-JAN-02

This course explores a wide range of strategic communications campaigns in a case study setting. Students will explore real-life situations and analyze them from a strategic, integrated communications point of view. The cases will focus on building relationships with key stakeholder groups, using strategic communication in today?s global environment, and critically analyzing ethical and legal issues. The course objective is to provide students with opportunities to apply their analytical skills when identifying communication opportunities and problems, evaluating the cost and benefits of alternative communication strategies, and evaluating the outcomes of communication campaign decisions. Students will learn how quantitative and qualitative evidence can be used to support strategic decisions, recommendations, and campaign evaluation. Campaigns are drawn from the business, nonprofit, government, and political sectors, and they focus on communication issues addressed through strategic communication, including public relations, advertising, marketing, and/or social media. Students also examine cases involving crisis communication, media relations, and multicultural communication. The case study approach will prepare students to develop their decision-making skills based on best practices learned through the critical evaluation of past and present campaigns.

JOUR 4262 - Management for Strategic Communication

(3 cr; Prereq-[JOUR 3004 or 3004H], JOUR 3201, any 32xx skills course, Strat Comm major; A-F only; offered Every Fall & Spring)

This course teaches the concepts and methods for effective management by placing them in the context of organizations in the field of strategic communication. These organizations are diverse in their scale of operations and in the products and services they produce. They are highly responsive to the latest developments in digital media technology, conditions in the local and global economy, and trends in society. They include advertising agencies, public relations firms, media organizations, digital media agencies, brand content developers, and communication departments in client organizations, both for profit and nonprofit businesses. The topics taught in this course include strategic business planning, budgeting, understanding fundamental financial concepts, leadership skills, human resource management, project management and marketing, and selling skills. The concepts, skills and perspectives covered in this course apply to both working within organizations and to understanding the business circumstances of clients and competitors. The course also serves to awaken students to the potential, when opportunities arise, to propose and develop new business ideas of their own.

JOUR 4263 - Strategic Communication Campaigns

(3 cr; Prereq-[JOUR 3004 or 3004H], JOUR 3201, any 32xx skills course, any 4/5xxx skills course or coreq, Strat Comm major ; A-F or Audit; offered Every Fall & Spring)

This course provides an in-depth look at all aspects of strategic communications culminating in the development of a strategically sound communications campaign. Emphasis is on ?real-life? examples of campaigns, their creation, and development. All essentials of developing a strategic campaign are covered, including advertising strategy, positioning, developing creative, consumer research, planning and setting objectives, media strategies, budgeting, public relations programs, and promotion. This course is designed to bring together all aspects of communications planning that students have gained from previous classes. The class will focus on the integration of various techniques and elements available to most effectively create a strategic communications campaign. This course will simulate the teamwork involved in working in a strategic communications agency. Case studies will be used extensively to apply the theory to the practice in a meaningful, memorable way.

JOUR 4264 - Campaigns/National Student Advertising Competition

(3 cr; A-F only; offered Every Spring; may be repeated for 6 credits; may be repeated 2 times)

This course is designed to bring together all aspects of strategic communications planning that students have gained from previous strategic communication classes. This class will aid students in the development of decision-making skills that are needed to develop an integrated strategic communications plan. All the essentials of developing a campaign are covered, including advertising strategy, brand positioning, developing creative/content, consumer research, planning and setting communication objectives, media strategies/plans, budgeting, public relations programs, digital, social, and promotion. The core project in this course will be participation in the AAF's National Student Advertising Competition (NSAC).Students must apply to and be accepted into the UMN NSAC program to enroll in this course. Application information is sent out to strategic communication majors in early September and the application is available upon request at that time by contacting sjmcugs@umn.edu.

JOUR 4265 - NSAC Preparation

(1 cr; A-F only; offered Every Fall; may be repeated for 2 credits; may be repeated 2 times)

The annual National Student Advertising Competition is the premier college advertising competition that provides more than 2,000 college students the real-world experience of creating a strategic advertising/marketing/media campaign for a corporate client. Linked to the American Advertising Federation?s (AAF) National Student Advertising Competition (NSAC), the focus of this course is for students to be grounded in the NSAC challenge, including understanding the Client brief, reviewing secondary research, and conducting primary research. Students will review a variety of business, marketing, and communications materials related to the client (including existing consumer research) and conduct in-depth interviews to develop the beginnings of a sound communications strategy. Taking all inputs into consideration, students will propose a core problem (that a campaign can solve) and audience insights. Students must apply to and be accepted into the UMN NSAC program to enroll in this course. Application information is sent out to strategic communication majors in early September and the application is available upon request at that time by contacting sjmcugs@umn.edu. This one-credit course is not a requirement or prerequisite for the second-semester J4264/NSAC/Campaigns course.

JOUR 4272 - Digital Advertising: Theory and Practice

(3 cr; A-F or Audit; offered Every Spring)

This course introduces you to the fascinating and ever-changing world of digital advertising and marketing. Learn its history and evolution, current trends, future possibilities, and legal/ethical issues. We'll study the innovative research and theories explaining the practice and effects of various forms, including social media, search marketing, gaming, native, viral, online video advertising, online behavioral advertising, and mobile. Through a combination of lectures, in-class discussions, and guest presentations by industry professionals, you'll learn the basic theories for developing effective and socially-responsible digital advertising campaigns in the increasingly diverse and global media environment.

JOUR 4274W - Advertising in Society [WI]

(3 cr; Student Option; offered Every Fall & Spring)

Equivalent courses: was JOUR 4274 until 17-JAN-06

Advertising in Society asks students to think about the ways that advertising intersects with cultural and political life in the 21st century, examining the influence of advertising from many perspectives?legal, constitutional, social and ethical. This course tackles a variety of current topics in advertising, including the many other powerful social institutions that advertising underpins (such as journalism and entertainment content), the role of American political advertising, the way advertising depicts gender and sexuality, the obligations of advertisers toward vulnerable audiences, and the ethics and impact of increasingly pervasive personalized hyper-niche ads on Twitter, Facebook and Instagram. This course helps students learn how to conduct thorough analyses of issues, develop positions on issues, and present coherent and convincing arguments for the positions they have taken.

JOUR 4279W - Advanced Strategic Communication Writing [WI]

(3 cr; A-F only; offered Every Fall & Spring)

If you ask any strategic communications professional about the most essential core skill to their work, you would almost universally hear: writing. This course is designed to give students more advanced preparation and appreciation for writing. We?ll cover public relations and advertising agency work, corporate/non-profit strategic communication and the development of tactical thinking and amplification techniques. The course will expand on the essential writing capabilities needed to complete a wide variety of projects in public relations and related strategic communication professions. It is designed to help students gain experience in researching, interviewing, writing and producing materials used by strategic communication professionals. These include biographies, backgrounders, press releases, white papers, video scripts, longer-form writing (features, magazine essays), speeches and other materials. Discussion of public relations tactics, the role of public relations and advertising agencies and various media channels is integrated into the course. This way, students will better understand the many aspects of the strategic communication profession. Theories of persuasion, social influence and compliance gaining are interwoven into class discussions. It will expose students to more of the formats and ways they need to be able to write successfully, teach them theory and best practices for each and give them as much practice with each as possible. Students who give this class their best effort should leave with the skills they?ll need to handle whatever writing assignments they may be tasked with on the first day of their first job. They also, hopefully, will have a stack of portfolio-ready, professional-quality writing samples to use to help land internships and jobs.

JOUR 4302 - Photojournalism

(3 cr; Prereq-[JOUR 3004 or 3004H], JOUR 3101, JOUR 3102, Jour major; A-F or Audit; offered Every Fall)

Students in this course can expect to learn skills in understanding convergence journalism and visual roles and responsibilities in newsrooms, understanding basic video news production using a DSLR, and using those to create a portfolio of still images with significant journalistic content. Students will study some concept and theory, plus approaches in covering story events and using a variety of technologies to gather, edit, and disseminate stories. Students will look at ways to tailor stories for print, broadcast, web, and mobile reporting, and talk about the differences in audience and will study ethics all along the way, too. Students will get photo-nerdy. They will learn production skills that include visual grammar and application, how to use a DSLR camera for both still and video images, and how to use light and color to tell news and feature stories. Plus, students will learn to edit photos and video for great images and for great stories.

JOUR 4303 - Advanced Visual Storytelling

(3 cr; Prereq-[JOUR 3004 or 3004H], JOUR 3101, JOUR 3102, Jour major; A-F only; offered Every Spring)

Students produce in-depth multimedia stories, using photography, audio, video, text, and infographics, working both individually and in groups. Students will produce and participate in a completed multimedia project (with at least three story forms) by the end of the semester. Students examine the implications of differing approaches to multimedia production and consider ethical issues raised by it. Exemplary work of multimedia journalism is regularly presented and reviewed.

JOUR 4451 - Long-form Video Reporting

(3 cr; Prereq-[Jour 3004 or 3004H], Jour 3101, Jour 3102, Jour 3451 [Jour major, Mass Comm major or approved BIS/IDIM/ICP program]; A-F only; offered Every Fall)

Equivalent courses: was JOUR 4442 until 20-JAN-04

Emphasis in this course is on longer-form storytelling using video, audio, graphics and still photography, edited into multimedia presentations for journalistic and persuasive messages. Story conceptualization, enterprise, source development, access, narrative approaches and related issues will be addressed. Ethical and legal implications of multimedia storytelling in journalistic and strategic communications settings will be reviewed.

JOUR 4452 - Newscast Producing

(3 cr; Prereq-[Jour 3004 or 3004H], Jour 3101, Jour 3102, Jour 3451 [Jour major, Mass Comm major or approved BIS/IDIM/ICP program]; A-F only; offered Every Spring)

Equivalent courses: was JOUR 4441 until 20-JAN-04

The emphasis of the course is planning, writing, producing and presenting live TV newscasts. Students will produce University Report newscasts during the semester. Much of the class will also be spent writing broadcast news copy. Students will also generate their own stories as needed and anchor newscasts or segments.

JOUR 4501 - Communication, Public Opinion, and Social Media

(3 cr; Student Option; offered Every Fall)

Equivalent courses: was JOUR 5501 until 21-JAN-25

Sharpen your understanding of public opinion and its role in political and civic life: What does it mean? Where does it come from? How is it measured? What impact does it have? How are the public's preferences shaped by the larger communications environment and the strategic messages of politicians, interest groups, and other actors in society? What are polls really measuring, and why do they seem so unreliable sometimes? How are social media technologies giving voice to new segments and dimensions of public opinion? But how are they vulnerable to manipulation from bots and other efforts designed to alter perceptions of collective opinions? Examine the theories of communication, psychology, political science, and sociology that underlie these dynamic questions. We'll consider cutting edge approaches used by market researchers, political analysts, and data scientists to harness new forms of data about what the public thinks. We investigate theories that explain how people form their opinions, deliberate with others, change their minds, and reveal their preferences, and we apply these frameworks to understand contemporary public opinion issues and campaigns.

JOUR 4542 - Principles in Health Messaging: Media and Mental Health

(3 cr; Student Option; offered Every Spring)

Equivalent courses: was JOUR 5542 until 21-JAN-25

This course provides students with principles and concepts relevant to the design of messages that promote mental health. It focuses on the consequences of clinical aspects of mental health and illness on how people respond to media and message content about mental health. It builds on social and behavioral science approaches to public health communication and media effects with the primary objective to better understand issues and strategies related to the design of media messages that promote mental health. Message design is a process. We will dissect the health message design process by working through its two primary components?strategy development and creative design. To successfully design a health message, strategic decisions need to be made that inform and guide the creative design process.

JOUR 4543 - Campaigns for Social Good

(3 cr; Prereq-[JOUR 3004 or 3004H], JOUR 3201, any 32xx skills course, Strat Comm major; A-F only; offered Every Spring)

Equivalent courses: was JOUR 5543 until 21-JAN-25

With the rise of climate activism, racial justice, and other social movements, campaigns for social good have increased in prominence and scale. This growth is relevant across sectors, as governments and nonprofit organizations need to inform, for-profit organizations try to be socially relevant, and activists seek to persuade. This course will look at the methodological, programmatic, practical, and political reasons why such campaigns fail or succeed. The overarching goal of the course is to give students the skills they need to understand and assess the effectiveness of campaigns and other programs for social good, whether as consumers or producers of such content.

JOUR 4552 - Law of Internet Communication

(3 cr; A-F or Audit; offered Every Spring)

Equivalent courses: was JOUR 5552 until 21-JAN-25

Digital communication technologies continue to raise a variety of legal issues, including whether and how (and which) traditional media and regulatory laws will apply and how policy should be applied through regulatory law to enhance and regulate that communication. This course is conducted as a seminar, with an open discussion of legal precedent and the influence of policy on internet and digital communications. This course covers the First Amendment as it applies in a digital era as well as regulatory topics like net neutrality, broadband access, privacy, and copyright.

JOUR 4590 - Special Topics in Mass Communication: Context (Topics course)

(3 cr; A-F or Audit; offered Periodic Fall & Spring; may be repeated for 6 credits; may be repeated 2 times)

Equivalent courses: was JOUR 4991 until 08-SEP-20

Special context topics not regularly offered. Topics specified in Class Schedule.

JOUR 4601 - Trauma-informed journalism: Reporting with empathy and self-care

(3 cr; Student Option; offered Every Spring)

Trauma is at the heart of news and of the human condition. Trauma refers to ?any event to which a person is connected, that is unexpected, outside that person?s usual range of human experience, and that involves some form of loss, injury or threat of injury, whether actual or perceived,? (see Dart Center for Journalism and Trauma). This course will teach students about the ways trauma works in journalism, the media and information, and how it intersects with some of the most important issues of our time including collective grief from the COVID-19 pandemic, race, poverty, social media, sexual violence, and the health care system. Through guest speakers, lectures, readings, discussions and analyzing stories and interviews, students will learn how to minimize and prevent harm when reporting for communities. They will learn about best practices used in the field of journalism for telling stories with a trauma-informed lens that is mindful, ethical, empathetic, and approaches interviewees with dignity. During the course students will also learn how to manage stress and mental health as journalists and identify approaches to stories and conduct interviews that are true to themselves.

JOUR 4690 - Special Topics in Journalism Skills (Topics course)

(3 cr; A-F only; offered Periodic Fall & Spring; may be repeated for 6 credits; may be repeated 2 times)

Journalism professional skills course not regularly offered. Topics and prerequisites specified in Class Schedule. Students must be Journalism majors and meet the prerequisites for the specific course offering.

JOUR 4721 - Mass Media and U.S. Society [SOCS DSJ]

(3 cr; Student Option; offered Every Spring)

Equivalent courses: JOUR 4721H

Are the news media doing a good job? How can you tell? Does it matter? Is The Daily Show the best news program on television? Why or why not? Most people seem to have an opinion about all of these questions. Most discussions seem to center on one of four themes: 1) who owns the media and what they care about; 2) whether the news media are becoming more or less credible and/or biased; 3) whether entertainment is replacing or enhancing information in news programming; and 4) how much, if at all, is the Internet changing everything about the way the media work, including who we think of as a journalist. Mass Media and U.S. Society explores the validity and importance of these themes in terms of what roles can the media play in society, what roles does it play, and how have those roles have changed over time. The course draws on ideas from various social sciences to develop tools for discussing a number of specific issues related to these themes.

JOUR 4721H - Mass Media and U.S. Society [SOCS DSJ]

(3 cr; Prereq-honors; A-F only; offered Every Spring)

Equivalent courses: JOUR 4721 (starting 04-SEP-12)

Are the news media doing a good job? How can you tell? Does it matter? Is The Daily Show the best news program on television? Why or why not? Most people seem to have an opinion about all of these questions. Most discussions seem to center on one of four themes: 1) who owns the media and what they care about; 2) whether the news media are becoming more or less credible and/or biased; 3) whether entertainment is replacing or enhancing information in news programming; and 4) how much, if at all, is the Internet changing everything about the way the media work, including who we think of as a journalist. Mass Media and U.S. Society explores the validity and importance of these themes in terms of what roles can the media play in society, what roles does it play, and how have those roles have changed over time. The course draws on ideas from various social sciences to develop tools for discussing a number of specific issues related to these themes.

JOUR 4725 - Media, Management, and Entrepreneurship

(3 cr; Student Option; offered Every Fall)

Equivalent courses: was JOUR 5725 until 21-JAN-25

Today?s media industry is marked by complexity as new entrants compete for consumers, industry mainstays struggle to survive, and disruptions continue. Consumers are increasingly more educated and proactive about their media consumption, and organizations face a complex array of human, marketing, and advertising decisions. The course focuses on the business aspects of media and prepares students to navigate the complexities of working in the media industry, from media start-ups to legacy media organizations. The course is designed to expose journalism, strategic communication, and media and information majors and other interested students to core concepts and principles of managerial, entrepreneurial, and organizational theory as they apply to these organizations. Students will learn about key management challenges facing media organizations today in today?s technological landscape.

JOUR 4733V - Honors Thesis Seminar [WI]

(3 cr; Prereq-Honors, [Jour major, Strat Comm major, or Media and Information major]; A-F only; offered Every Fall)

Equivalent courses: was JOUR 4733H until 03-SEP-19

The Honors Thesis Seminar is designed to help students write a thesis to earn a degree with Honors. By carrying out an individual?s thesis work with a set of other students doing the same thing, students will receive support, as well as feedback and ideas, from their peers. We will meet as a class and with subgroups who share a particular research need (e.g., how to develop an on-line survey or experiment, developing a content analysis coding system, learning how to carry out a quantitative data analysis). You will receive and give peer feedback. In addition to our seminar, you will have the chance to meet with the instructor to talk about your thesis, discuss ideas, research methods, and data analysis plans, and receive feedback on thesis drafts. The regular class meetings and outside meetings with the instructors are meant to hold you accountable to yourself and to the instructor for making progress towards completing a thesis on time.

JOUR 4790 - Special Topics in Strategic Communication Skills (Topics course)

(3 cr; A-F only; offered Periodic Fall & Spring; may be repeated for 6 credits; may be repeated 2 times)

Strategic Communication professional skills courses are not regularly offered. ?Topics and prerequisites are specified in the class schedule. Students must be Strategic Communication majors and meet the prerequisites for the specific course offering.

JOUR 4801 - Global Communication

(3 cr; Student Option; offered Every Spring)

How does communication affect international affairs? That's literally a question of war and peace, and this class guides you through the big theories and the real life stories of how news, information and entertainment travels around the world. Analyze the role of communication in globalization, addressing possible interpretations ranging from cultural imperialism to democratic development. Examine how different media cover foreign countries. What does it take to cover the world, historically and at a time of unprecedented challenges for professional journalism? What are the practices that have made international news what it is for the last century? Through theory and case studies from journalists and diplomats, examine the possible effects of international communication on international relations and policy making.

JOUR 4890 - Special Topics in Strategic Communication Skills - Planning (Topics course)

(3 cr; A-F only; offered Periodic Fall & Spring; may be repeated for 6 credits; may be repeated 2 times)

Strategic Communication professional skills planning course not regularly offered. Topics and prerequisites specified in Class Schedule. Students must be Strategic Communication majors and meet the prerequisites for the specific course offering.

JOUR 4999 - Capstone

(1 cr; S-N only; offered Every Fall & Spring)

Equivalent courses: was JOUR 4995 until 07-SEP-21

This course rounds out professional career competencies for all majors in the Hubbard School of Journalism and Mass Communication (Journalism, Strategic Communication, Media and Information). It is designed to complement and provide capstone reflection on a student's development through the Hubbard School's curriculum for journalism, strategic communication and media and information majors. The course has three parts: professional competency evaluations of previously taken JOUR courses; translating those competencies for personal branding, networking, and professional development; and connecting professional competencies with career readiness. Students are expected to enroll the in the course in their final semester.

JOUR 5131 - In-Depth Reporting

(3 cr; Prereq-[JOUR 3004 or 3004H], JOUR 3101, JOUR 3121, Jour major; A-F only; offered Every Fall)

Equivalent courses: was JOUR 4131 until 20-JAN-04

The approach to the class is dual: First, there is an academic component - studying the best examples in-depth reporting from muckrakers to yesterday?s New York Times. This part of the course will be presented in a seminar style with a high-expectation for student involvement. Second, there is a hands-on component - giving students the opportunity to exercise what they learn in this class and elsewhere in their journalism program. This part of the course will require students to identify appropriate stories for in-depth reporting, outline the proposed stories to the instructor, thoroughly report the stories and go through the editing process. Students will also produce graphics and photographs, and might consider various multi-media possibilities. The class topics will be organized around essential social issues, such as health care, politics, poverty, business, or other topics. During some semesters, students will produce news stories for publication at a professional news organization, such as MinnPost.com. Such opportunities in past classes have allowed students to work with professional reporters and editors and get bylines stories read by thousands.

JOUR 5174 - Magazine Editing and Production

(3 cr; Prereq-[JOUR 3004 or 3004H], [{JOUR 3101 and [JOUR 3155 or JOUR 3173 or JOUR 3321 or JOUR 4171 or JOUR 4302]}, Jour major. Strat Comm majors must have completed Jour 3279W and need to contact sjmcugs@umn.edu for a permission number.; A-F only; offered Every Spring)

Equivalent courses: was JOUR 4174 until 20-JAN-04

This course focuses on magazine and web writing, editing, photography, graphic design, and production. Students will study concepts of magazine and web communication with a special concern for how words, pictures, multimedia and design can be combined effectively. Over the semester, the class will create and produce a professional quality single-theme magazine and website. During this process, students will experience firsthand the organization and working of an editorial and production staff, and the implications of specific divisions of labor and working relationships. All students will write an article and/or produce web content as well as hold a staff job.

JOUR 5251 - Strategic Communication Theory

(3 cr; Prereq-Strat Comm MA grad major ; Student Option; offered Every Spring)

This course is an introduction to psychologically-grounded concepts, theories and research and their applications for strategic communication. The course objectives involve comprehension and application of a range of psychological concepts and theories related to attitude development, susceptibility to message influence, and opinion formation and change. The course will provide opportunities to apply theoretical concepts to critically evaluate strategic communications (advertising, public relations, brand marketing, etc.) and to use psychological theory and research to inform the development of communication strategies. The course will examine how these theories help us understand communication processes in digital media environments, as well as how they inform relationship-building areas of strategic communication such as reputation and crisis management. The course will provide opportunities for students to apply concepts and theories to potential research for graduate degree capstone projects.

JOUR 5252 - Issue Management Communication and Brand Advocacy

(3 cr; Student Option; offered Every Spring)

Advocacy and issue management communication provides organizations with a tool for promoting change, forming attitudes, and furthering dialogue about substantive issues. This course examines how advocacy and issue management communication creates dialogue that represents the goals of the organization and society, and the persuasive and media tactics used in advocacy and issue management communication. Typical class sessions will include a lecture and case discussion. Prerequisite: Strategic Communication MA student or instructor permission.

JOUR 5253 - Content Strategy and Development

(3 cr; Prereq-Strategic Communication MA student or instructor permission ; Student Option; offered Every Fall)

In today?s disruptive world of digital and social communications, brands/organizations have found it necessary to become content publishers. This course will expose students to evolving, highly dynamic best practices in content strategy and brand journalism. The course will consider how editorial strategies, emerging technologies and digital delivery platforms can lead to more effective content creation, distribution, audience engagement and measurement. Students will learn the various stages of content development, from organizing the brand?s storyline and mapping it to the customer?s brand journey, to the processes of planning, implementing and auditing an organization?s content strategy. The course includes weekly readings and case studies for each topic; guest lecturers who are experts in their area of content strategy; as well as a semester-long class project that aligns with each stage of the content development process.

JOUR 5541 - Mass Communication and Public Health

(3 cr; Prereq-JOUR 3005 or JOUR 3757 or Mass Communication grad; Student Option; offered Every Fall)

Equivalent courses: was PUBH 5394 until 03-SEP-02, was PUBH 5394 until 22-JAN-02, was PUBH 5394 until 04-SEP-01, was PUBH 5394 until 16-JAN-01, was PUBH 5394 until 05-SEP-00, PUBH 6074 (starting 20-JAN-04, was PUBH 5074 until 06-SEP-05)

This course provides an overview of theory and research that lies at the intersection of mass communication and public health. We examine the potential for media exposure to influence public health outcomes, both as a product of people's everyday interactions with media and the strategic use of media messages to accomplish public health goals. To this end, we will explore large-scale public health campaigns in the context of tobacco, obesity, and cancer screening. We also will explore news media coverage of controversial health issues, such as the human papillomavirus (HPV) vaccine, and health information in entertainment media, such as smoking in movies. This course seeks to understand whether media messages have had intended and/or unintended effects on public attitudes and behavior. Although our focus is on mass media, interpersonal, medical, and digital media sources will be considered as well.

JOUR 5601W - History of Journalism [WI]

(3 cr; Student Option; offered Every Spring)

Equivalent courses: was JOUR 5601 until 05-SEP-00

What is (real/fake) news? Who's a journalist? What is journalism? How did we get to where we are today regarding journalism both as a profession and as an essential tool of democracy? Learn the fundamental chronology of the development of journalism in the United States from the Revolution to today, and then delve into the big quandaries: How free has journalism been? What have been its professional standards? How has journalism affected a diverse audience? What are the challenges of international journalism? And how have new communication technologies interacted with journalism?

JOUR 5606W - Literary Aspects of Journalism [WI]

(3 cr; Student Option; offered Every Spring)

Equivalent courses: was JOUR 5606 until 05-SEP-00, ENGW 5606W

Journalism isn't fiction. Yet the relationship between what is true and what is artfully constructed toward a "larger truth" -- beyond the facts -- has a complex and intriguing history. This writing-intensive course explores that relationship through close readings of some the best writers of long-form nonfiction, starting with the birth of the novel from journalistic roots in the 18th century and ending with postmodern forms that challenge the notion of what we can ever know. Discover the literary devices used by Stephen Crane's reported street scenes or Nellie Bly's first-hand investigations into conditions for the mentally ill in the 19th century, and, later, Truman Capote's nonfiction novel about a Kansas farm family's murder. Readings include works by pivotal 20th-century writers such as John Hersey, Joseph Mitchell, Lillian Ross, Michael Herr, Norman Mailer, Gay Talese, Joan Didion, Tom Wolfe, and Hunter S. Thompson, and will trace how their pioneering methods influenced contemporary journalism as well as the documentary films of Errol Morris and contemporary nonfiction writers expanding into new forms.

JOUR 5741 - Minorities and Mass Media

(3 cr; A-F or Audit)

Equivalent courses: was AFRO 5741 until 04-SEP-12

Analysis of relationships between mass media and communities of color in the United States. Focuses on issues of content/control.

JOUR 5777 - Contemporary Problems in Freedom of Speech and Press

(3 cr; Prereq-Jour major, Strat Comm major, Media and Information major or Media and Information minor or approved BIS/IDIM/ICP program or graduate or law student status. Course is open to students have previously taken a relevant law course - contact instructor for permission.; A-F only; offered Every Fall)

Equivalent courses: LAW 6030

Most of us use devices like Smartphones, GPS, streaming services, or hands-free speakers like Amazon's Echo that connect to online voice services like Alexa without thinking about them very much. But, what kind of information are they collecting? Are merchants allowed to gather your shopping history and use it to send you targeted advertising, or to sell it to other companies for profit? Should other people be able to post your personal information or photos online without your consent? Can the government read your emails, track your online browsing, or intercept your text messages? This course considers how growing concerns about privacy and national security affect the First Amendment and the rights of journalists to gather and report the news. We will read significant court decisions and take a look at current statutory and regulatory initiatives both in the United States and abroad. You can expect lively debates and discussion, and the opportunity to explore a privacy or national security issue in depth in a substantial research paper.

JOUR 5993 - Directed Study

(1 cr [max 3]; Student Option No Audit; offered Every Fall, Spring & Summer; may be repeated for 6 credits; may be repeated 6 times)

Directed study/projects. Prereq [Jour major or jour minor or approved IDIM major or ICP major or BIS major], GPA of at least 3.00, college consent, dept consent, instr consent. Students enrolling in this directed study/research course will complete the University's common Directed Study/Research contract with the faculty mentor/evaluator. The Faculty member will ensure academic standards are upheld, including: the work proposed is at the appropriate level for the course, academic in nature, and the student will be involved intellectually in the project. the project scope is reasonable for one semester and the number of credits specified (42 hours of work per credit) the faculty mentor is qualified to serve in this role assessment of student learning and grading criteria are clear and appropriate the student will be working in a respectful, inclusive environment

JOUR 8001 - Studies and Theories of Mass Communication

(3 cr; A-F or Audit; offered Every Fall)

Introduction to key concepts, theories, methods in study of mass communication from social sciences perspective. Survey of research literature using individualistic/structural approaches.

JOUR 8002 - Studies in Mass Communication II

(3 cr; Prereq-8001; A-F or Audit; offered Every Spring)

Literature on history of the field, cultural and humanistic approaches to its study, and legal and ethical issues.

JOUR 8003 - Digital Media Issues and Theories

(3 cr; Prereq-Journalism grad student; A-F or Audit; offered Periodic Fall & Spring)

Nonprofessional skills course. Prepares entering graduate students to work in changing media environment. Political, social, economic, legal, ethical, technological implications nationally/globally. Produce scholarly research about changing media.

JOUR 8009 - Pro-seminar in Mass Communication

(1 cr; Prereq-Grad students enrolled in Mass Communication MA or PhD program; S-N only; offered Every Fall)

Introduction/socialization to scholarly discipline of mass communication, mass communication pedagogy, pathways to successful career. Develop action plan for completing graduate school/starting career in academy or relevant communication industries.

JOUR 8191 - Health Journalism: Introduction to Health and Medical Journalism

(3 cr; Prereq-Enrolled in MA in health journalism or instr consent; A-F or Audit; offered Every Fall)

Best practices in health/medical reporting in different formats/media. Story ideas that challenge conventional wisdom about health care. Elements of health beat. Narrative/investigative styles of journalism. Students do semester-long project.

JOUR 8192 - Advanced Health Journalism: Computer-Assisted Reporting on Health

(3 cr; Prereq-Enrolled in MA in health journalism or instr consent; A-F or Audit; offered Every Spring)

How to use data/databases to tell health news stories or help with health campaigns. Databases, how to access them. How to mine data for effective communication to consumer audience.

JOUR 8193 - Health Communication Capstone

(3 cr; A-F or Audit; offered Every Spring)

Focus on different aspects of a health issue, audience, context, and message mix that is central to the Health Communication M.A. program. Develop a final project focusing on a health communication topic of interest. Projects would be a publishable article, research paper, multimedia production, or any other format relevant for the chosen topic. Project is accompanied by a reflection paper.

JOUR 8194 - Health Commuinication Practicum

(3 cr; A-F only; offered Every Summer)

Field-based practicum for students enrolled in the Health Communication M.A. program. Work with a local non-profit or for profit organization in the health care domain. Participatory observation study: work with organization staff on a strategic communication project and use experiences to analyze how message, audience, and context design processes take place in professional health communication settings.

JOUR 8200 - Strategic Communication Research and Evaluation

(3 cr; Prereq-Strat Comm MA grad major; A-F or Audit; offered Every Fall, Spring & Summer)

This course will examine methods and approaches to identify insights and social trends used to inform communication strategy. Validity and reliability of research techniques will be emphasized as will legal and ethical considerations. The course will review best practices in qualitative and quantitative techniques, including laboratory, digital, and market approaches.

JOUR 8201 - Business Fundamentals for Strategic Communication

(3 cr; Prereq-Strat Comm MA grad major; A-F only; offered Every Fall)

In this class, students will learn the factors and influences affecting the role and strategy of communication professionals. They will explore organization design, structure, and the internal and external factors that impact communication strategy across organizations. They will learn to identify drivers (commercial, competitive, organizational, environmental, regulatory, technical, and global issues) that affect the development and growth of organizations (both businesses and nonprofits) and how they impact communication strategy. They will also learn to develop, deploy, manage, and measure a successful strategic communication program. In addition, they will learn leadership techniques of communicating with a strong executive presence, which are necessary to be a valuable part of the executive management team in modern organizations.

JOUR 8202 - Brand Management

(3 cr; Prereq-Strat Comm MA grad major; A-F only; offered Every Spring)

Effective brand building can provide organizations of all kinds with the competitive advantage needed for success. From helping drive stakeholder engagement to building overall brand value, Brand Thinking plays a central role in the way today?s most dynamic organizations build brands people can believe in.

JOUR 8203 - Writing and Planning for Converged Media

(3 cr; Prereq-8200, 8201, 8202, strat comm MA grad major; A-F only; offered Every Fall, Spring & Summer)

An exploration of how communication strategies are integrated across media, this course will include the identification of all relevant stakeholders, points of media contact, audience segmentation, and the roles that each communication discipline can play in campaign development. It will also explore the relationships among media that underline a successful communications campaign.

JOUR 8204 - Measuring the Effectiveness of Strategic Communication Campaigns

(3 cr; Prereq-8203, Strat Comm MA grad major; A-F only; offered Every Fall, Spring & Summer)

Examination, evaluation, and application of concepts/methods to evaluate effectiveness of strategic communication campaigns and their components.

JOUR 8205 - Strategic Communication Cases & Campaigns

(3 cr; Prereq-8203, strat comm MA grad major; A-F only; offered Every Spring)

Case study analysis concerning development, implementation, and evaluation of communication strategies. Cases cover broad range of organizations, focus on such issues as brand introduction, brand reinforcement, revitalizations, crisis communication, issues management, and legal/ethical considerations.

JOUR 8206 - Directed Study: Development of an Integrated Strategic Communication Campaign

(3 cr; Prereq-8205, strat comm MA grad major; A-F only; offered Every Fall, Spring & Summer; may be repeated for 6 credits; may be repeated 2 times)

Project to develop a case study analysis concerning development, implementation, and evaluation of a strategic communication campaign.

JOUR 8208 - Digital Strategy, Planning and Analytics

(3 cr; Student Option; offered Every Summer)

This is a class that will feel more like a workshop; purpose-built to provide a hands-on learning experience while developing a digital presence for a real-world brand. Starting with the why (business problem or opportunity), students will collaborate on a strategy that informs the what throughout the remainder of the class, including the creation of a website, content and ads - as well as becoming Google Analytics certified. At the end of the semester, each student will play a key role in presenting the digital strategy and work that came from it directly to the client, along with an articulation of the impact it made on the client?s business.

JOUR 8212 - Strategic Communications Leadership

(3 cr; Student Option; offered Every Fall)

This course is designed for aspiring leaders responsible for managing communications teams in various organizational contexts. This discussion-intensive course provides a comprehensive overview of the theories, principles, strategies, and best practices for effective leadership in the field of strategic communication. Students will develop the skills and knowledge necessary to lead and inspire high-performing communications teams through theoretical frameworks, case studies, practical exercises, and guest lectures from industry experts. The course covers a wide range of topics related to leading communications teams, including team dynamics, communication strategies, leadership styles, talent management, crisis communication, and digital media management. Students will learn how to effectively build, motivate, and manage communications teams in different organizational contexts (non-profit, corporate, and agency communications), develop and implement strategic communication plans, and navigate the evolving communication technologies and platforms. The course also emphasizes the importance of ethical leadership in communications, including issues related to transparency, accountability, diversity, inclusion, and social responsibility.Through real-world simulations, case studies, and collaborative projects, students can apply leadership theories and best practices to real-world scenarios and develop practical skills in team leadership, conflict resolution, negotiation, and decision-making. They will also explore the role of communications teams in shaping organizational culture, managing stakeholder relationships, and driving strategic outcomes. By the end of the course, students will have a comprehensive understanding of how to effectively lead communications teams to achieve organizational goals and be prepared to excel as leaders in the dynamic and fast-paced field of strategic communications.

JOUR 8290 - Special Topics in Strategic Communication (Topics course)

(3 cr; Prereq-Strat Comm MA grad major; A-F only; offered Every Summer; may be repeated for 6 credits; may be repeated 2 times)

Topics specified in Class Schedule.

JOUR 8333 - FTE: Master's

(1 cr; Prereq-Master's student, adviser and DGS consent; No Grade Associated; offered Every Fall, Spring & Summer; 6 academic progress units; 6 financial aid progress units)

(No description)

JOUR 8442 - Seminar: Broadcast News

(3 cr; Prereq-4442 or instr consent; A-F or Audit; offered Periodic Fall & Spring)

Major issues. Confrontations between federal government and network news departments. Historical studies.

JOUR 8444 - FTE: Doctoral

(1 cr; Prereq-Doctoral student, adviser and DGS consent; No Grade Associated; offered Every Fall, Spring & Summer; 6 academic progress units; 6 financial aid progress units)

(No description)

JOUR 8500 - Seminar: Advanced Methods Special Topics (Topics course)

(3 cr; Student Option; offered Periodic Fall & Spring; may be repeated for 9 credits; may be repeated 3 times)

Advanced topics in mass communication research methods; addresses the theoretical, conceptual, and analytical perspectives associated with advanced methodological approaches to mass communication scholarship, which may include qualitative, quantitative, ethnographic, humanistic, historical, legal, and/or social network approaches; emphasis on application of course materials to developing, analyzing, and describing data as appropriate for mass communication scholarship.

JOUR 8501 - Research Methods in Mass Communication

(3 cr; A-F or Audit; offered Every Fall)

Epistemological issues and overview of qualitative and quantitative methodological approaches in mass communication research, basic principles and logic of scientific research, relationship between theory and research, concept explication, measurement, instrumentation, and design issues.

JOUR 8502 - Advanced Quantitative Research Methods

(3 cr; Prereq-8501, [EPsy 5260 or equiv or concurrent registration is required (or allowed) in EPsy 5260]; A-F or Audit; offered Every Spring)

Advanced quantitative research principles/techniques applied to mass communication research, including experimental methods, survey methods, among others.

JOUR 8503 - Advanced Qualitative Methods in Mass Communication Research

(3 cr; Prereq-Grad students enrolled in Mass Communication MA or PhD program or instr consent; A-F or Audit; offered Every Spring)

Advanced qualitative research principles/techniques applied to mass communication research, including ethnography, interviews, focus groups, case study, qualitative content analysis, historical research.

JOUR 8504 - Seminar: Analyzing Media Content

(3 cr; Prereq-Grad students enrolled in Mass Communication MA or PhD program or instr consent; A-F or Audit; offered Periodic Fall & Spring)

Methods of analyzing media content/application of methods to theoretically-driven studies of media content. Conceptual/methodological issues surrounding analyzing media content in today's contemporary digital media environment, including collecting social media data, computer-aided analyses.

JOUR 8513 - Seminar: Ethnographic Methods in Mass Communication Research

(3 cr; Prereq-[8001, 8002] or instr consent; same as Anth 8810; A-F or Audit; offered Every Spring)

Theoretical foundations in anthropology/sociology. Field projects.

JOUR 8514 - Seminar: Advanced Mass Communication Theories

(3 cr; Prereq-8001; A-F or Audit; offered Periodic Fall & Spring; may be repeated for 9 credits; may be repeated 3 times)

Research paradigms, concepts, findings for developing general theory of mass communication.

JOUR 8601 - Seminar: Methods in Mass Communication History Research

(3 cr; Prereq-8001, 8002; A-F or Audit; offered Every Fall & Spring)

Critical analysis of research in journalism/communication history. Research designs/methods. Development of a research project.

JOUR 8602 - Seminar: History of Mass Communication

(3 cr; A-F or Audit; offered Periodic Spring)

Research in history/development of U.S. mass media.

JOUR 8603 - Seminar: Theories and Models in Mass Communication History Research

(3 cr; Prereq-5601, instr consent; A-F or Audit; offered Periodic Fall & Spring)

Literature on theory in historical research. Uses of theoretical models in historical explanations. Role of theory in historical research, debate about uses. Specific works in journalism/communication history in context of theoretical models. Development of major paper examining models/theories relevant to student's project.

JOUR 8611 - Journalism Studies Theory and Research

(3 cr; Student Option; offered Periodic Fall & Spring)

This graduate seminar provides an overview of journalism studies scholarship. As a survey of journalism research, students will be introduced to both classic and cutting-edge journalism research. The course explores multiple epistemic, methodological, and geographic perspectives that approach journalism as a practice, a cultural form, and an institution embedded in political and civic life. Readings will cover core debates surrounding professionalism and organizational structures, normative commitments involving objectivity and its alternatives, news audiences, race, colonialism, inclusivity, and questions arising from recent technological and economic developments. The course will also interrogate how journalism studies scholars consider their conceptual assumptions, research practices, and power. The learning objectives for this course include: introducing the fundamentals of journalism research field, and how the field has changed over the years; understanding how varying approaches to studying journalism shape and constrain how journalism is thought about; examining recent research on the impact of emerging media technologies on long-standing theoretical and conceptual underpinnings; and providing students an opportunity to conduct their own research on a journalism-related topic. The overview of journalism research that this course provides is central for students with a journalism studies focus, but it also provides a helpful background for students with journalism-adjacent focuses in strategic communication, health communication, and mass communication, political communication, and other social science foci.

JOUR 8620 - Seminar: Advertising Theory and Research (Topics course)

(3 cr; Prereq-Grad students enrolled in Mass Communication MA or PhD program or instr consent; A-F or Audit; offered Periodic Fall & Spring; may be repeated for 12 credits; may be repeated 4 times)

Equivalent courses: was JOUR 8211 until 05-SEP-00

Advertising as persuasive communication. Current research/theory related to advertising decision-making process.

JOUR 8621 - Seminar: Public Relations Theory and Research

(3 cr; Prereq-Grad students enrolled in Mass Communication MA or PhD program or instr consent; A-F only; offered Periodic Fall & Spring)

Study of theoretical body of knowledge in public relations field. Diverse roles played by public relations in organization. Current state of public relations research in regard to theory building. How theory informs professional practice of public relations.

JOUR 8650 - Seminar: Psychology of Media Effects

(3 cr; Prereq-Grad students enrolled in Mass Communication MA or PhD program or instr consent; A-F only; offered Periodic Fall & Spring)

In-depth study of psychological concepts/theories concerning individual cognitive processing of content of both traditional/new electronic media. Critically evaluate latest empirical research concerning how individuals respond to the content of both traditional mass media/newest electronic digital media.

JOUR 8651 - Seminar: Mass Communication, Audiences, and Society

(3 cr; Prereq-8001 or 8002 or equiv; A-F or Audit; offered Periodic Fall & Spring)

Interplay between social theories/media studies. Pragmatism, structural-functionalism, Marxism, political economy, cultural studies, globalization.

JOUR 8661 - Seminar: Mediated Political Communication in the Digital Age

(3 cr; A-F or Audit; offered Every Fall)

Mediated political communication in the digital age. How news, advertising, and entertainment media shape political perceptions, motivate voters, and influence policy decisions. Agenda-setting, priming, and framing, networked communications, micro-targeting, and mobile technology.

JOUR 8662 - Seminar: Literary Aspects of Journalism

(3 cr; Prereq-5606; A-F or Audit; offered Periodic Fall & Spring)

Research in literary aspects of journalism exemplified in careers/works of American/British writers.

JOUR 8666 - Doctoral Pre-Thesis Credits

(1 cr [max 6]; Prereq-Doctoral student who has not passed prelim oral; no required consent for 1st/2nd registrations, up to 12 combined cr; dept consent for 3rd/4th registrations, up to 24 combined cr; doctoral student admitted before summer 2007 may register up to four times, up to 60 combined cr; No Grade Associated; offered Every Fall, Spring & Summer; may be repeated for 12 credits; may be repeated 2 times)

tbd

JOUR 8671 - Seminar: Communication Ethics--Public/Civic Journalism

(3 cr; A-F or Audit; offered Periodic Fall & Spring)

Historical underpinnings, philosophical debate, theoretical dynamics, legal concerns, ethical implications.

JOUR 8673 - Seminar: Media Management

(3 cr; Prereq-5725 recommended; A-F or Audit; offered Periodic Fall & Spring)

Management issues in media organizations. Relation to dynamics of organization structure, employees, markets, economics/finances.

JOUR 8675 - Seminar: Issues in Information Access and Communication

(3 cr; Prereq-Grad students enrolled in Mass Communication MA or PhD program or instr consent; A-F or Audit; offered Periodic Fall)

Societal, industry, technological, and policy aspects/developments that affect information access, particularly through mass media.

JOUR 8678 - Seminar: Constitutional Law--Theories of Freedom of Expression

(3 cr; Prereq-5777 or instr consent or law student; A-F or Audit; offered Every Spring)

Equivalent courses: LAW 6059

Problems of constitutional/tort law affecting the press. Underlying theories.

JOUR 8679 - Seminar: Research Methods in Media Ethics and Law

(3 cr; A-F or Audit; offered Periodic Fall & Spring)

Research at intersection of first amendment and media ethics.

JOUR 8681 - Seminar: International Media Perspectives

(3 cr; A-F or Audit; offered Periodic Fall & Spring)

Main problems/currents. Concepts, research, policy relevant to global development. Issues of freedom/constraint, media technology, role of journalism in world affairs.

JOUR 8720 - Health Communication Theory and Research

(3 cr; Prereq-Grad students enrolled in Mass Communication MA or PhD program or instr consent; A-F only; offered Periodic Fall & Spring)

Theories, methods, research that characterize field of health communication. Mass media influence on health, including use of mass media to promote health behaviors. Theoretical frameworks that inform health communication scholarship, as well as methodological approaches to studying health communication issues.

JOUR 8721 - Media Organizations as Institutions

(3 cr; A-F or Audit; offered Every Fall & Spring)

This seminar introduces students to key theories and concepts in the study of media organizations as institutions. It explores the influences and effects of media, the internal dynamics of media organizations, and criticism/modes of reform. It introduces students to foundational questions and perspectives in research about the communicative processes of established and more diffused media organizations, including in journalism, health communication, and strategic communication. And it assesses theoretical frameworks for analysis from a multiplicity of viewpoints including sociology of work, organizational communication, management studies, etc.

JOUR 8777 - Thesis Credits: Master's

(1 cr [max 18]; Prereq-Max 18 cr per semester or summer; 10 cr total required (Plan A only); No Grade Associated; offered Every Fall, Spring & Summer; may be repeated for 50 credits; may be repeated 10 times)

(No description)

JOUR 8801 - Seminar: Comparative Research in Mass Communication, a Cross-National Approach

(3 cr; Prereq-4801 or 5825; A-F or Audit; offered Periodic Fall & Spring)

Comparative research designs/strategies. Analysis of production, presentation, transmission, and consumption of mass media products/services (particularly news, entertainment, and information) across national borders. Theoretical concerns, empirical problems, policy. Ethical issues involving research on form/content of mass communication within/between countries.

JOUR 8888 - Thesis Credit: Doctoral

(1 cr [max 24]; Prereq-Max 18 cr per semester or summer; 24 cr required; No Grade Associated; offered Every Fall, Spring & Summer; may be repeated for 100 credits; may be repeated 10 times)

(No description)

JOUR 8990 - Special Problems in Mass Communications (Topics course)

(3 cr; Prereq-Mass comm grad student or instr consent; A-F or Audit; offered Periodic Fall & Spring; may be repeated for 12 credits; may be repeated 4 times)

Topics specified in Class Schedule.

JOUR 8993 - Directed Study

(1 cr [max 6]; Prereq-Grad mass comm major or minor, instr consent, dept consent; A-F or Audit; offered Every Fall, Spring & Summer; may be repeated for 6 credits; may be repeated 6 times)

Directed study.

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